BRAND OVERVIEW

Sung Soo Kim, the founder of SRHY, is deeply rooted in Seoul, where he finds endless inspiration. After 16 years immersed in prestigious houses such as Bulgari, Givenchy and Kenzo, he turned his passion for capturing moments into an olfactory journey. As a photographer, Sung Soo Kim expresses emotions through his fragrances, inspired by moments and places that have touched him.

Each fragrance in SRHY is personally crafted by Sung Soo Kim, combining his global experiences with the creative pulse of Seoul. His scents transport you through meaningful moments, offering an emotional connection to both personal memories and universal experiences.

SRHY, derived from "Saranghaeyo," meaning "I love you" in Korean, evokes the emotional depth of life’s most significant moments. Using the finest ingredients and eco-friendly practices, SRHY invites you on a sensory journey, reconnecting with your true essence through the art of fragrance.