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Brand Uncover Provides Growth for Wellness Businesses
Beauty and retail professionals Gina Jacoby-Clements, Taylor Barry and Melissa Chiofolo have created an online platform and concierge service: Brand Uncover. The venture combines the salesforce of ROI Revenue of Inspiration and Beauty Breakthrough to streamline procurement processes and connect wellness businesses with the right brands.
BRAND UNCOVER CREATES NEW PARADIGM FOR BEAUTY + WELLNESS INDUSTRY
Brands like Clove + Hallow, Hush and Hush, DermYoung and Sanara value the opportunities Brand Uncover provides to grow their business and expand points of distribution. Luxury spas such as Canyon Ranch, Mii Amo and Four Seasons, as well as prestige retailers including bluemercury, Credo and Von Maur value the personalized service and variety of brands in their thoughtfully curated portfolio.
Brand Uncover: The New Beauty Powerhouse
Acting as an evergreen tradeshow, Brand Uncover’s virtual platform is beneficial to brands and buyers alike. The platform supports buyers by taking the legwork out of brand discovery while brands get exposure to buyers they wouldn’t otherwise have access to. Additionally, Brand Uncover provides members with educational resources through recurring fireside chats with industry experts.
Brand Uncover Creates New Model for Beauty and Wellness Industry
“Brand Uncover makes my job so much easier,” says Deirdre Strunk, vice president of fitness and beauty at Canyon Ranch. “It is a one-stop-shop so that I don’t need to speak with numerous vendors. The variety is so valuable to me, especially when I have so many [distribution] outlets.”
FIRST TIMe‘s a charm
Coming off the ISPA conference, I was left feeling so energized and recharged as I looked to the future of this industry. As a former retail executive, I have attended many retail-centric trade shows in my career, but this was my first true spa event... and my first time ever being an exhibitor. ISPA is so unique in the sense that the core of what they do shines through authentically in the way they structure this event.
What Beauty Segment—Prestige, Mass, Masstige Or Value—Will Win In A Shaky Economy?
Retail channel tiers become more and more blurred as mass retailers continue to partner with prestige beauty retailers. With the launch of SpaceNK at Walmart or Ulta at Target, convenience will always win with the modern consumer. The “winners” will be those that continue to lean into this concept by creating a destination that yields a one-stop shop consumer experience.
Brand Uncover Creates New Paradigm for Discovery, Community & Strategy in Beauty + Wellness
“Our team’s complementary capabilities provide an ecosystem of support to emerging brands and retail buyers and/or spa directors alike. It’s a one-two punch,” Jacoby-Clements said of the new platform, which is the culmination of two powerhouse agencies, Beauty Breakthrough and Revenue of Inspiration [ROI].