BRAND OVERVIEW

At Safo Hair, we believe your hair deserves care that evolves with you. Founded by a physician who understands the deep connection between health and hair, our products are powered by science, enriched with botanicals, and made for every stage of life — especially perimenopause and beyond. We center hormonal shifts, and scalp health, offering clean, effective solutions without toxic or harmful ingredients. Whether you're navigating shedding, dryness, or just craving simplicity, Safo meets you where you are. We're not just haircare — we're a celebration of heritage, healing, and your crown’s full potential.