BRAND OVERVIEW

Rooted in our co-founder Sunny’s background as a licensed esthetician, Naisture was born from the vision of bringing the spa experience directly into your home. Our mission is to create a space where you can relax, unwind, and share your favorite skincare routines with loved ones. Meanwhile, our vegan sub-brand be bare delivers multifunctional formulas in smart, sensorial formats.

            Echoing Sunny’s identity as a first-generation Korean-American, we call ourselves a “hybrid” K-beauty brand: based in the US, but designed and developed by our team in Korea. Our Made-in-Korea formulas are cruelty-free and free from parabens, phthalates, mineral oils, and sulfates.