BRAND OVERVIEW

gemi was founded by Hau and Erin with a simple conviction: your hands deserve more. As two women balancing careers, motherhood, and daily life, they recognized how overlooked hand care was—even though our hands are the truest markers of time. Inspired by the Korean word for “joy” and “fun,” gemi brings the science and innovation of K-beauty—long reserved for the face—into hand care, transforming it into a true beauty ritual. With luxuriously layered scents and beautifully considered design, gemi is redefining what hand care can be.

Our hero product is the Hand Sanitizer + Serum™ — the first to combine effective sanitization with premium K-beauty skincare ingredients that hydrate and strengthen the skin barrier. Each formula features elevated scent profiles and is packaged in a sleek, patent-pending bottle designed for daily use on-the-go. All gemi products are vegan, cruelty-free, and free from phthalates and sulfates. 

Since our launch on September 15, 2025, we’ve seen a strong customer response and have been featured in Glamour, Oprah, Marie Claire, Forbes, WWD and other leading publications.