BRAND OVERVIEW

Hydration is about not just drinking water. You also need to replace electrolytes lost through sweat, sleep, drinking alcohol and regular daily life. Water alone can’t do that. When I looked at the electrolyte drinks out there, I was shocked. They were all neon-colored and full of sugar and artificial ingredients.

So I decided to make my own — an electrolyte drink mix with only plant-based, non-GMO ingredients that tastes as good as it feels. Because when it comes to our health, we shouldn’t have to make trade-offs.

-Lauren Picasso, Founder of Cure