BRAND OVERVIEW

Chris Salgardo, a renowned figure in the industry, brings an exceptional wealth of expertise and experience to ATWATER. With a distinguished career as the former President of Kiehl's, Chris has dedicated over 40 years to brand building, men's health, and wellness.

Throughout his journey, Chris has been approached by countless men seeking his valuable skincare advice which inspired him to create ATWATER—cleanly formulated, customizable by skin type for men with a simple yet effective skincare routine that will benefit them for a lifetime, resulting in healthier and more vibrant-looking skin.

ATWATER's name holds a personal significance for Chris as it pays homage to his father's hometown, Atwater, CA. This heartfelt connection adds significance and authenticity to the brand. It reflects Chris's deep-rooted commitment to delivering products that are not only effective but also carry a sense of personal history and familial ties.

With Chris Salgardo at the helm, ATWATER embodies his unwavering dedication to skincare, backed by decades of experience and a genuine desire to build a community of men achieving their best possible skin. The brand's mission is to simplify and elevate the grooming experience for men, empowering them to look and feel their absolute best.